“"The secret of change is to focus all of your energy, not on fighting the old, but on building the new.”
become a changemaker today
The one thing that most people can agree on is a general commitment and desire to make the world around us better. Ashoka, a global advocacy group for social entrepreneurship, describes social entrepreneurs as "individuals with innovative solutions to society’s most pressing social, cultural, and environmental challenges. Social entrepreneurs typically work on developing a business model that leverages profits for social good." Most businesses are able to identify a societal impact that can be built into the business itself. One of the main advantages of a for profit social enterprise is having a never ending benefactor in paying customers that enables the social entrepreneurial venture to impact the societal problem being addressed, in a sustainable fashion. Another advantage of social enterprises is the ability to differentiate one business from a competitor that may not be as focused on addressing societal challenges. Many consumers prefer to do business with a company that are willing to look beyond profits alone, and understand that we live in an interconnected ecosystem, where relationships matter, and thinking long term about the impact a business can have.